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Zero-Click Impressions Are Exploding

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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Zero-Click Impressions Are Exploding ·

Zero-Click Impressions Are Exploding — Here's Our Own Search Console Data Proving It

In one 90-day window, our impressions rose from roughly 1,100 a week to over 15,000. Clicks moved from single digits to barely 20. We opened our own Search Console account to show you exactly what that looks like — and what it means for anyone tracking "visibility" the old way.

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