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Technical SEO

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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Technical SEO ·

4 WordPress SEO Plugins You Actually Need in 2026

Too many plugins slow your site and cause conflicts. These are the 4 WordPress SEO plugins you actually need in 2026: an SEO suite, a caching plugin, an image optimiser and Google Site Kit, plus what to skip.

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Technical SEO ·

Technical SEO vs Content SEO: Which One Actually Moves the Needle?

Technical SEO helps Google reach and understand your site; content SEO gives people a reason to stay. I explain how each works, how they differ, and which one to fix first.

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Technical SEO ·

Agentic Browsing SEO: How Indian Sites Should Be Ready for Auto Browse

Auto browse is live in India for AI Pro and Ultra users. A practical, no-hype guide to making forms, product facts and checkout easy for AI agents (and people) to complete.

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Technical SEO ·

Yoast SEO Settings That Actually Matter: The Setup I Use on Every WordPress Site

Most WordPress sites install Yoast SEO and leave the defaults. The settings I change on every client site, what to ignore, and mistakes that hurt rankings.

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Technical SEO ·

Your SEO Checker Score Is Lying to You. Here's How I Actually Read an Audit

A 92/100 SEO score doesn't mean your site will rank. How I read SEO checker reports, which warnings to ignore and the five checks that actually move traffic.

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Technical SEO ·

Technical SEO Audit: What It Checks and Why Your Website Needs One

A technical SEO audit checks whether search engines can crawl, index and understand your website. Here is what it covers, why it matters and when your site needs one.

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Technical SEO ·

What Is Technical SEO? A Beginner’s Guide

New to Technical SEO? This beginner-friendly guide explains the basics of crawlability, indexing, XML sitemaps, robots.txt, Core Web Vitals, site speed, and mobile optimization. Learn the essential technical SEO concepts that help search engines understand your website and improve your search rankings.

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See How AI Search Describes Your Brand Today

We run your domain through the same visibility checks we use on client accounts — AI answer coverage, technical SEO and content gaps — and send you the findings. No obligation.