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Backlinks Are Losing Power in AI Search

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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Backlinks Are Losing Power in AI Search ·

Backlinks Are Losing Power in AI Search — Here's What We're Using Instead

We compared pages with 50+ backlinks against pages with under 10 but cleaner structure. In AI-generated answers, the well-structured, lower-authority pages were cited almost as often. Here's what we think is replacing backlinks as an AI trust signal.

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