Google September 2026 Spam Update Phase Two: What the 30 September Drop Means
Google's September 2026 spam update brought another wave of reported ranking volatility on 30 September. Here's what site owners should check, how to separate Discover losses from Search declines, and what to avoid during the rollout.
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Karwa Chauth 2026: Dates, Search Intent and Local Campaign Ideas
Karwa Chauth 2026 is on Thursday, 29 October. Moonrise times by city, what shoppers search for, and Discover-safe campaign ideas for jewellery and fashion brands.
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Dussehra 2026 Date and Marketing Calendar for Indian Brands
Dussehra 2026 falls on Tuesday, 20 October. Get the Vijay Muhurat, market holiday, full October festival calendar and a 19-day plan from Dussehra to Diwali.
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Does llms.txt Help You Appear in Google AI Overviews?
No. Google says you don't need AI text files to appear in AI Overviews. Here's what controls AI crawlers, and what actually earns AI citations.
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llms.txt in 2026: What the Logs Show (and What Google Says)
28% of sites publish llms.txt, but 97% of those files got zero requests in a month. Here's the evidence, Google's position, and where the file is actually useful.
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How to Optimize Google Discover Content in Tamil, Telugu and Marathi
A 9-step playbook for regional publishers: language editions, hreflang, original reporting and photos, in-language authors, and headlines that earn Discover cards.
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Google Discover in 7 Indian Languages: What Publishers Should Track Now
Discover monitoring now covers Tamil, Telugu, Marathi, Kannada, Punjabi, Bengali and Malayalam. Here are the 6 metrics regional publishers should track now.
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AI Travel Planning in India: How Reels, ChatGPT and AI Overviews Split the Funnel
61% of Indian travellers used AI to plan a trip, but 72% still discover places on Reels and 52% book on reviews. What the 2,371-person zingbus survey means for travel brands.
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Search Google or Type a URL: Tips, Safety & Fixes When It's Not Working
Chrome search box not working? Fix it in minutes, change your search engine, avoid fake URLs and learn 8 address bar shortcuts. Part 2 of 2.
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