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Stop Optimizing for Position #1

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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Stop Optimizing for Position #1 ·

Stop Optimizing for Position #1. Optimize to Be the Answer Instead.

We used to report "position #1" as a win. Then we watched a client's #1 page get zero clicks for a month because an AI Overview answered the query first. Here's the strategy shift we made.

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