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Google's AI Overviews Are Eating Click

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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Google's AI Overviews Are Eating Click ·

Google's AI Overviews Are Eating Click-Through Rate for Informational Queries. What's Left to Rank For?

We split our tracked informational queries into two groups — those triggering an AI Overview and those not — and compared click-through rates. The gap changed how we now prioritize which topics are worth writing about at all.

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