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E-commerce SEO audit checklist

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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E-commerce SEO audit checklist ·

E-commerce SEO audit checklist: 20 checks to run in 2026

Most online stores lose organic sales to a handful of fixable problems: duplicate URLs, thin product pages, missing structured data and slow mobile pages. Here is the 20-point checklist I use to find them.

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