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2026 Is the Year Impressions Stopped Meaning Traffic

Field notes on AI search visibility, technical SEO, paid media and platform engineering.

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2026 Is the Year Impressions Stopped Meaning Traffic ·

2026 Is the Year Impressions Stopped Meaning Traffic. Here's Why.

We compared impression-to-click ratios across multiple client accounts this year against the same period last year. The relationship has weakened noticeably — impressions are up, but the clicks they used to reliably produce aren't following at the same rate.

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