We work with businesses in several different categories, but astrology and spiritual wellness don't get nearly as much attention in AI-search conversations as SaaS, e-commerce, finance, or travel.
So instead of guessing, we tested it.
We took questions that someone might genuinely ask before booking an astrologer and ran them through AI search tools such as ChatGPT and Perplexity.
Some of the questions were:
- “How do I choose a good astrologer?”
- “What should a first astrology reading cost?”
- “Is online astrology consultation legit?”
- “What should I look for before booking an astrologer?”
- “How do I know if an astrologer is experienced?”
- “What happens during a first astrology consultation?”
The main question we were watching was:
Would AI recommend a specific astrologer or practitioner — and if so, which ones?
What We Found
The results were interesting.
1. Most answers were surprisingly generic
Instead of immediately recommending a particular practitioner, the AI responses often focused on general advice.
For example, they talked about:
- checking an astrologer's experience
- understanding their approach or methodology
- looking at reviews
- asking about consultation fees
- understanding what happens during a reading
- deciding between online and in-person consultations
- approaching spiritual practices as matters of personal belief
In many cases, the answer was useful — but the practitioner or brand wasn't the focus.
2. Specific practitioner recommendations were not consistent
This is important.
We're not saying that ChatGPT or Perplexity never recommends astrologers. They can.
What we found in our testing was that recommendations were much less consistent than we expected from a commercial search query.
The same broad topic could produce an educational answer rather than a list of practitioners.
And that creates an interesting question for SEO:
If the AI answer is generic, what determines which practitioner gets mentioned when a specific recommendation is requested?
That's where content and online visibility become interesting.
3. The opportunity may be in being specific
Think about two practitioner websites.
Website A says:
“We provide professional astrology consultations for personalized guidance.”
That's easy to understand, but there's not much depth.
Website B explains:
- who the astrologer is
- their experience
- what type of astrology they practice
- how their consultations work
- what happens during the first session
- what information a client needs to provide
- consultation duration
- pricing
- online consultation process
- areas they specialize in
- common questions from clients
Website B gives search engines — and potentially AI systems — much more context about the actual practitioner.
That's the part we think many businesses are missing.
Why This Matters for AI SEO
AI search isn't simply about putting a keyword on a page anymore.
When someone asks:
“How do I choose an astrologer for a birth-chart reading?”
the system has to understand the question, identify useful information, find relevant sources, and decide which information is worth including.
A practitioner who has clearly documented their:
identity → expertise → methodology → services → process → supporting information
has created a much stronger information footprint than someone whose website consists mostly of generic service pages.
There are no guarantees, of course.
But being understandable is a prerequisite to being discoverable.
What We Would Recommend to Astrology Brands
If you're an astrologer, spiritual practitioner, or wellness brand, we'd start with the basics.
1. Create a detailed practitioner page
Don't make your About page an afterthought.
Clearly explain:
- Who you are
- How long you've been practicing
- Your areas of expertise
- Your training or relevant credentials
- The astrology system or methodology you follow
- Where you operate
- Whether you offer online consultations
- What clients can expect
The goal is to make the practitioner easy to understand.
2. Explain your methodology
This could be one of your biggest content opportunities.
Don't just say:
“We offer personalized astrology readings.”
Explain how you actually work.
For example:
- What information do you collect?
- What does the first consultation involve?
- Which astrology system do you use?
- How do you structure a reading?
- How long does it normally take?
- What questions can clients bring?
- What should a client prepare beforehand?
This turns vague marketing copy into useful information.
3. Answer the questions people actually ask
Your FAQ section shouldn't exist only because someone told you that FAQs are good for SEO.
Use questions your potential clients genuinely ask.
For example:
- How much does an astrology consultation cost?
- How should I choose an astrologer?
- What happens during my first reading?
- Can I consult an astrologer online?
- What information do I need for a birth-chart reading?
- How long does an astrology consultation take?
- What should I ask an astrologer?
- What is the difference between different astrology systems?
These topics can work for traditional search and give AI search systems more useful information to discover.
4. Make your expertise easy to verify
If you mention qualifications, professional experience, awards, publications, media appearances, or affiliations, make those details clear and support them where possible.
The point isn't to add impressive-sounding claims.
It's to give visitors — and search systems — real information they can evaluate.
5. Build depth around the topic
One “Astrologer” service page isn't enough to explain everything you do.
A stronger content structure could look something like:
Astrology Consultation
↓
About the Astrologer
↓
Methodology
↓
Types of Readings
↓
Consultation Process
↓
Pricing & Duration
↓
Online Consultation
↓
FAQs & Educational Content
This creates a much clearer topical relationship across the website.
What About ChatGPT and Perplexity?
We used both because we wanted to see whether the behavior was specific to one AI search experience.
ChatGPT can search the web and provide citations to sources it uses. Perplexity also searches the web and provides citations alongside its answers.
That means your website still matters.
If the system needs information about your business or practitioner, there needs to be useful information about you somewhere for it to discover.
But it's important not to confuse this with a ranking guarantee.
Getting mentioned by an AI system isn't something you can simply “switch on.”
Results can change based on:
- the exact question
- location
- search context
- available sources
- the model being used
- changes to the search system
- the quality and relevance of competing information
So the right goal isn't:
“How do I force ChatGPT to recommend me?”
It's:
“How do I build the strongest, clearest online information footprint around my practice?”
Our Biggest Takeaway
The interesting finding wasn't that AI “doesn't recommend astrologers.”
It was that many astrology-related answers remained surprisingly general.
And whenever a search category has a lot of generic answers, there's room for businesses to differentiate through better information.
For astrology and spiritual-wellness practitioners, that means focusing on:
Clear identity + real expertise + transparent methodology + useful content + strong website structure.
You don't need hundreds of articles.
You need content that genuinely answers the questions your potential clients are asking.
And that's the opportunity we're seeing in this niche.
