Meta removed many interest options and got better at finding buyers on its own — if you feed it clean signals.
Over-narrow audiences restrict delivery and raise costs. Broad targeting with strong creative is the safer default.
Five versions of one idea mostly confirm that idea is weak. Test genuinely different reasons someone would buy.
Server-side events and accurate conversion values matter more than any setting inside the campaign.
Reported conversions are modelled estimates. We reconcile them against your actual revenue.