No. My first instinct was to add a few keywords, and nothing changed.
I asked what a genuine expert would be asked next.
I wove them into the body as real sections in context, not a bolted-on FAQ.
No. I did not force related terms in. Depth created them naturally.
No. This was about widening the topic, not re-targeting.
Five weeks, not overnight. Query count roughly tripled, gradually.
Read exactly what I changed, section by section.