My First Instinct Failed

I added a few keywords. Nothing changed

I Listed Real Questions

What would a genuine expert be asked next?

I Wove Them Into the Body

Not a bolted-on FAQ — real sections, in context

The Vocabulary Came Naturally

I didn’t force related terms in — depth created them

I Left the Headline Alone

This wasn’t about re-targeting — just widening

Five Weeks, Not Overnight

Query count roughly tripled, gradually

See the Full Rewrite

Read exactly what I changed, section by section