I Blamed Everything Else

Seasonality, algorithms, my niche — anything but the real cause

It Was a Coverage Problem

My content only spoke one exact phrase, not the topic around it

I Sorted By Impressions

Not clicks — I needed to see what wasn’t showing up at all

I Read It Like a Stranger

Same two or three phrases, over and over, nothing wider

The Gap Was Obvious

My best pages triggered 100+ queries. My worst triggered 12

Widening Was the Fix

Not more content — wider understanding of the same topic

Read the Full Diagnosis

See exactly how I found and fixed this on my own site