1 / 5

Search is answering, not listing

AI Overviews, ChatGPT and Perplexity increasingly answer the question outright. Ranking well matters less if nobody reaches the results page.

2 / 5

1. Entities beat keywords

Language models resolve things, not strings. They need to know what your brand is, who it serves, and how it connects to your category.

3 / 5

2. Write extractable answers

Each key question needs a self-contained answer that still makes sense when lifted out of the page. Buried facts do not get quoted.

4 / 5

3. Consistency builds confidence

Models weigh claims that several independent sources agree on. Contradictory descriptions of your own product dilute that confidence.

5 / 5

Find out how AI describes you

We test what the major assistants say about your brand, then fix the sources shaping it.

See how GEO works