What is an e-commerce SEO audit?

A 20-check review of your online store across crawling, pages, data and speed.

How do you check crawling and indexing?

Compare the pages Google has indexed with the pages you want found.

How do you handle duplicate URLs?

Check variants, canonical tags, junk parameters and empty categories.

What makes product pages rank?

Unique descriptions, buying facts in the HTML and strong category pages.

Which structured data matters?

Product, ProductGroup and breadcrumb markup, plus an accurate Merchant Center feed.

How do you check speed and trust?

Test mobile Core Web Vitals and show clear policies.

What should you fix first?

Fix indexing and feed problems first, polish last. Run a full audit twice a year and a quick check monthly.