AI agents can run multi-step marketing tasks, but they still need clear limits and human review.
A chatbot answers questions. Automation follows a fixed script. An agent works toward a goal.
Gartner warns that many products sold as AI agents are rebranded chatbots and tools.
Research, content, SEO, follow-ups, email, ads and reporting.
Yes. Review public-facing content and anything that moves money.
Cost, unclear value and weak controls are the main reasons agent projects fail.
Start with a 4-week pilot: one task, clear limits, human review, then decide.
Measure time saved and output quality, not how much activity the agent generates.